We Build Managed Knowledge Systems
CellaNova Technologies is an Austin-based AI systems company focused on two things: Pricing Engine and RFP Response Engine. We help operational teams turn institutional knowledge into governed, retrievable systems that are built to improve quoting and proposal workflow
A NOTE FROM THE FOUNDER
"Most of the teams I talk to aren't struggling because they lack AI tools. They're struggling because their knowledge is scattered — in old quotes, in someone's head, in a folder nobody can find. We built CellaNova to solve that specific problem: take what your team already knows, structure it, govern it, and make it retrievable. That's what a Managed Knowledge System is. Not a chatbot. Not a magic button. A system built from your actual work, designed to help your team do that work better."
Geoff Cella
Founder & CEO, CellaNova Technologies
CellaNova was founded in Austin, TX with a focus on operational AI systems for pricing and RFP workflows. Our process is blueprint-led: every build engagement begins with a Managed Knowledge System Blueprint that turns the client’s workflow, source reality, and constraints into a scoped build plan. We build from that plan — not from assumptions.
OUR MISSION
Making institutional knowledge usable
We have been immersed in this category — tracking tools, launches, model changes, vendors, and operational patterns. We convert that homework into practical guidance so our clients can move forward with confidence.
Every organization has knowledge that's valuable but inaccessible — pricing logic in spreadsheets, proposal language in old files, sourcing decisions in someone's inbox. That knowledge should be structured, searchable, and governed.
CellaNova builds the systems that make that possible. We start with a Solution Fit Call, then move into a Managed Knowledge System Blueprint — a scoped build plan that defines the system before implementation begins. We are not building chatbots. We are building operational infrastructure — systems built from your actual source material, with human review at every critical step.
OUR FOCUS
Managed Knowledge Systems for two primary workflows + guidance
Pricing Engine
Turns old quotes, pricing files, and estimating logic into a usable quoting workflow. Faster, consistent, governed.
RFP Response Engine
Turns past proposals, source documents, and institutional answers into a governed response system. Stronger responses, faster.
AI Workflow Advisory
For teams earlier in the process, we also offer AI Workflow Advisory — fixed-scope guidance for teams that need AI planning, tool selection, or workflow design before committing to a managed build.
VALUES
What We Value
At CellaNova, we don’t just build AI tools—we build trust, clarity, and outcomes that matter. Our core values guide everything from product design to client relationships:
Efficiency First
We respect your time. Every tool we create is designed to help you work smarter—not harder.
Empowerment Through Simplicity
Our tools are intuitive by design—so users of all tech backgrounds can feel confident and in control.
Integrity and Trust
Transparency, privacy, and dependability are non-negotiable. We’re here to build long-term partnerships through honest solutions.
Accessible Innovation
AI shouldn’t be intimidating. We bring cutting-edge technology to everyday businesses in ways that are easy to understand and use.
User-Centric Design
We build with your real needs in mind. Every feature starts with a problem you're trying to solve.
Continuous Improvement
We never stop learning or improving—just like the entrepreneurs we serve. Innovation is a shared journey.
WHY TEAMS WORK WITH US
Practical, grounded, and built around your actual workflow
Source-grounded
Every system is built from your actual documents. Not a generic AI layer — your rate cards, proposals, and institutional knowledge.
Scoped before built
The Blueprint phase defines the system before implementation begins. No surprises, no scope creep, no assumptions.
Human review built in
Outputs go to your team first. Governance is part of the design, not an afterthought.
Honest about fit
We tell you on the Solution Fit Call whether a build, advisory, or neither is the right next step. We do not oversell.
FOR INVESTORS
AI Systems That Support Real Team Workflows
CellaNova Technologies builds practical AI systems for operational teams whose most valuable knowledge is scattered across documents, spreadsheets, proposals, pricing files, and internal processes. Our work strengthens existing workflows, supports team expertise, and reduces operational drag.
Our focus is intentionally narrow: Pricing Engine, RFP Response Engine, and AI Workflow Advisory. These offerings help teams turn institutional knowledge into governed, retrievable systems that improve quoting, proposal development, and decision support.
We are not building generic chatbots. We are building Managed Knowledge Systems — source-grounded AI systems designed around real workflows, human review, and measurable operational value.
Our growth model combines blueprint-led consulting, managed system implementation, recurring support, and vertical expansion across document-heavy industries.
We are interested in strategic conversations with investors, advisors, and partners who understand applied AI, B2B workflow automation, vertical SaaS, government contracting, or service-to-product growth.
Interested in learning more?
Contact CellaNova Technologies about investor materials or strategic partnership opportunities
CellaNova Technologies Team
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Geoff Cella
FOUNDER + CEO
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Connor Sullivan
CO-FOUNDER + CFO
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Calley Wright
CO-FOUNDER + COO/MO
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Adarsh Saripalli
FOUNDING ENGINEER, AGENTIC SYSTEMS
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Rohit Bathi
AWS ENGINEER + FULL STACK DEVELOPER
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B. Thomas Romeo
TECHNICAL ACCOUNT MANAGER
START HERE
A short routing call before a serious AI decision.
Start with a Solution Fit Call. We will tell you whether build, advisory, or neither is the right next step.
If your workflow is ready for a managed system, we will point you toward the Blueprint path. If you need guidance first, we will point you toward AI Workflow Advisory. If neither is right, we will say so.