We’re on a mission to help service-based professionals and small teams get more done—with less stress.

We develop accessible, intelligent tools designed to streamline both simple and complex tasks. Whether you're managing client communications, creating quotes, or automating workflows, our solutions are built to make your job easier, faster, and more efficient.

Where We’re Headed

Our vision is to reshape how small teams and service providers work—by making powerful AI technology simple, scalable, and accessible—so they can focus on what matters most: growing their business with clarity and confidence.

What We Value

At CellaNova, we don’t just build AI tools—we build trust, clarity, and outcomes that matter. Our core values guide everything from product design to client relationships:

Efficiency First
We respect your time. Every tool we create is designed to help you work smarter—not harder.

Empowerment Through Simplicity
Our tools are intuitive by design—so users of all tech backgrounds can feel confident and in control.

Integrity and Trust
Transparency, privacy, and dependability are non-negotiable. We’re here to build long-term partnerships through honest solutions.

Accessible Innovation
AI shouldn’t be intimidating. We bring cutting-edge technology to everyday businesses in ways that are easy to understand and use.

User-Centric Design
We build with your real needs in mind. Every feature starts with a problem you're trying to solve.

Continuous Improvement
We never stop learning or improving—just like the entrepreneurs we serve. Innovation is a shared journey.

Meet the Team

  • Geoff Cella

    FOUNDER + CEO

    Geoff brings over a decade of experience in financial forecasting, tech operations, and strategic analysis. With a background in fixed-income trading and enterprise IT planning, he’s passionate about turning complexity into clarity. At CellaNova, he helps shape sustainable growth and data-driven decisions.

  • Connor Sullivan

    CO-FOUNDER + CFO

    Connor brings together financial expertise and systems thinking to keep CellaNova grounded and scalable. With a background in healthcare finance, legal operations, and higher education systems, he specializes in turning complex data into clear, actionable plans. Connor leads budgeting, forecasting, and long-term planning—supporting sustainable growth from the inside out.

  • Calley Wright

    CO-FOUNDER + COO/MO

    Calley blends strategic communications with behind-the-scenes execution to keep CellaNova running smoothly and growing with intention. With a background in public sector ops, nonprofit strategy, and marketing tech, she specializes in making complex processes feel more manageable— turning big ideas into tangible impact.